Listed here are the latest press releases issued by the S4C Press Department: September 16, 2005 S4C STRIKES INTERACTIVE DEAL WITH EMUSE S4C is delighted to announce a three year deal with emuse technologies from Dublin to roll out the Channel's interactive structure. The deal includes the supply of the full Modelstream(r) software suite and the creation of interactive applications. These include digital text, subtitles, a content management system, complex synchronised voting applications, and a full support structure. Viewers will be able to launch such services through an emuse developed Interactive Service Menu. Emuse will work with S4C to fully enable the Channel's content interactively. From creation to deployment, emuse will employ its proven software suite Modelstream and its team of experts to bring an exciting dimension to the S4C programme schedule. Iona Jones, S4C's Director of Programmes and Chief Executive designate, says: "S4C is committed to delivering top quality interactive programming, and the installation of complex new software marks the first phase in the Channel's interactive strategy. "The new packages will allow for a range of 'red button' services - from digital text to synchronised voting and special applications for Welsh learners - which will greatly enhance viewers' enjoyment of programmes. "The new interactive applications will be phased in gradually, starting in 2006." Arshad Rasul, S4C's Director of Engineering and Technology, adds: "The S4C total offering will now be in line with the most advanced broadcasters in the world and this is something of which we are proud." "We are very pleased to be involved with S4C through the entire interactive process," says Patrick Rainsford, CEO emuse technologies. "emuse is already working with many of the major UK broadcasters and this deal with S4C is a clear indication to the market that interactive content is growing and here to stay." Further information about emuse technologies can be obtained on the company's website: www.emusetechnologies.com For further information please contact Hannah Thomas, S4C Press Office on 029 20741451