Skip to content


S4C Advertising

Skip to content

How to Advertise

Airtime Bookings

Bookings and approvals of campaigns should be made through Sky Media via Caria booking system or by email to the area sales representative (see list below)

Contact numbers for each of our offices

Copy instruction should be emailed at
Any queries in relation to copy should be directed to Dawn Macphail on 0207 420 4184. Or Huw Potter on 02920 741 475

Sales Agency

Sky Media is the airtime sales team for S4C. They will help you make the most of you budget by advising on timings and schedules, identifying your target audience and suggesting which programmes and commercial breaks are likely to perform best.

Also offered is pre and post campaign evaluation to assess how effective your commercial has been.

Television audiences are measured by BARB (Broadcast Audience Research Board). A sample of homes within the region is selected to be representative of the area as a whole and television viewing is measured by minute, by day, 365 days a year.

© 2012 S4C
O Gymru / Made in Wales