S4C’s viewing figures showed an increase in 2011


S4C’s viewing figures showed an increase last year, according to figures released by the Channel today.

Average weekly reach for S4C in Wales in 2011 showed a rise of 7,000 – up from 467,000 in 2010 to 474,000. Throughout the UK, the Channel’s average weekly reach showed an increase of 2,000 over the year – up from 616,000 in 2010 to 618,000 in 2011.

There was also a substantial increase in the number of Welsh speakers watching S4C in 2011. The average weekly reach during the year among Welsh speakers in Wales was 223,000 – 26,000 higher than in 2010.

In peak, there was also an increase – 1,000 more watching S4C – up from 28,000 to 29,000.

Welcoming the figures, Arwel Ellis Owen, S4C’s Chief Executive, said, “These are very encouraging results proving that more and more viewers are pleased with the wide range of programmes available on S4C. Our aim, even in the current difficult economic circumstances, is to ensure what we offer on screen is of a high quality and attracts an increasing number of viewers here in Wales and more widely throughout the UK.”


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