Final Word

The UK Government’s independent review comes at a crucial time in the development of modern media and in the history of the Welsh language.

Final Word

The UK Government’s independent review comes at a crucial time in the development of modern media and in the history of the Welsh language.

Across the world, ancient languages are disappearing as cultures assimilate and technology creates new communities of interest.

The establishment of S4C in 1982 was a transformational event and, along with the success of Welsh-medium education, has been one of the principal reasons why Welsh is seen, internationally, as one of the lesser-spoken languages which has the strongest chances of survival. It is spoken, heard and, yes, sung with passion - in the home, on the street, in the workplace and on the field of play. It is one of the oldest languages in the world and it forms an integral part of Welsh and British culture.

35 years on, the environment in which S4C operates is changing fundamentally. The time is right to set out an achievable vision for the next ten years and to address how best to deliver such a vision.

In S4C: Pushing the Boundaries, we have done that.

We need:

  • an agreement that it is right for S4C to want to be a Public Service Media provider in the Welsh language and not simply a broadcaster;
  • a recognition of what that implies and the benefits it can deliver; and
  • a process for defining the funding requirement.

We look forward to taking part in the public discussion which we hope the review, and this vision for the future of S4C, will bring about.