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Sponsorship

Case Study

Client: Environment Agency Wales

Overview

To raise mass awareness of flooding risks among the Welsh population.

Strategy

Environment Agency Wales took the opportunity of sponsoring S4C's weather bulletins in 2006/7.

On-screen creatives were used to promote EAW's flood awareness messages and help raise the profile of flood risk, getting people to prepare in advance for flooding.

The sponsorship creatives were transmitted around the daily weather bulletins five times a day, 365 days a year.

Results

The match between sponsor and programme was ideal. The frequency helped the Environment Agency Wales in educating and informing the public on the risks and dangers of flooding.

© 2012 S4C
O Gymru / Made in Wales