Sunday afternoons will never be the same again now for Welsh sports fans.
This September, S4C is launching Clwb – a new five-hour feast of sport that will include live matches and action, highlights packages from a raft of different sports and a platform for sports opinion and analysis.
Clwb kicks off on Sunday 7 September and during the rugby and football season the programme will broadcast live rugby, live football from the Welsh Premier League, as well as highlights of the other matches, international cycling, motorsport and rallying at all levels, running, athletics and many other sports from Wales and beyond.
Dylan Ebenezer will be the Clwb anchor presenter, keeping us updated with all the latest news and scores from across the UK and beyond, including the latest news from the Barclays Premiership as the stories unfold.
Rondo Media will produce the service from their studio in Caernarfon. But a variety of production companies and broadcasters will produce individual programmes under the Clwb umbrella. It will include flagship brands such as Sgorio, Ralio+ and Clwb Rygbi.
S4C's Director of Content, Dafydd Rhys says, "In Wales, we have a passion for sport and our country is a breeding ground for world-class performers. The public in Wales know that sport forms an important part of our provision as a channel and Clwb will be a fantastic development of our service which will offer more to the audience.
“The service will give a prominent place to our traditional sports, such as rugby and football, but alongside these, the service will give a platform to sports which are growing in their popularity. Cycling is an excellent example of a sport which is growing all the time and will be featured regularly on Clwb, and there will be plenty of room too for more established Welsh sports such as athletics, rallying, swimming and gymnastics.”
Llion Iwan, S4C Commissioner for Sport and Factual Programmes says, “We have brought together a production team of the highest quality to provide a highly attractive sports package. We know that the service will attract and reach new viewers, together with those who already watch our current, highly popular sports programmes. Clwb will be the place to go for all your Welsh sporting action on Sunday afternoons.”
It won’t just be the experts giving their view of the day’s sporting action on Clwb. Supporters and viewers will be given plenty of opportunity to voice their opinions too, with Clwb’s Twitter and text round-ups.
Dylan will welcome various guests to the studio in Caernarfon to hear their views on the issues, sports, teams, performers and players the people of Wales love and hate, support and challenge.
The whole service will be supported by a new S4C bilingual sport website, s4c.co.uk