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Major Prize for S4C’s Idents

27/06/2008

S4C has won a major prize at the prestigious 2008 Cannes Lions International Advertising Festival.

S4C won the silver prize in the Broadcast Design and Graphics Category for its ground-breaking on-screen Voice Reactive Idents.

The ten 20-second live action idents, short films which appear in the breaks between programming, feature scenes from all over Wales. Objects in the idents – whether lights in a Cardiff department store or balloons in the sky – move in time to the continuity announcer’s voice.

The idents were directed by Luc Schurgers and produced by Roger Whittlesea of Proud, and were overseen by Dylan Griffith, S4C’s former Creative Director.

Watch the 'Light shop' ident

Watch the 'Museum' ident

Watch the 'Funfair' ident

Ends

Editor’s Notes

S4C’s new brand identity, launched in January 2007, has won numerous awards, including:

1. The Total Package award in the Design Category at the 2007 EBU Connect Awards.

2. The Welsh Brand Category prize at the 2007 Bilingual Design Awards, organised by the Welsh Language Board.

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