S4C has appointed Elen Rhys to the role of the channel's Content Commissioner for Entertainment.
Elen will start her work at S4C on Monday 2 February 2015.
Elen is a Producer at BBC Cymru Wales, and with a career spanning over twenty years in broadcasting, she has gained wide and comprehensive experience of creating, writing, producing and managing content for audiences in Wales, the UK network and internationally on all platforms.
She has a wealth of experience in the field of entertainment and music, and has worked on several music productions for the BBC including BBC Young Musician, Choir of the Year, Cardiff Singer of the World, BBC Proms in the Park 2014 and highlight shows from the National Eisteddfod.
Elen has also had a successful career creating programmes for children and young adults, and has produced and directed series for network as well as for S4C including recent examples: Un Tro, Plant y Byd and Enwog o Fri, Ardal Ni.
In October, S4C advertised for a Content Commissioner for Entertainment following Gaynor Davies' decision to leave the role at the end of her current contract in April 2015.
Dafydd Rhys, S4C Director of Content, says, "It's a pleasure to announce that Elen Rhys will be joining S4C and I look forward to welcoming her to the team in February. Her experience in the field of music and entertainment, as well as her varied skills in the world of broadcasting, will be an asset. I look forward to seeing Elen make her mark on our entertainment schedule with new and innovative content for the TV screen and digital platforms.
"I'd like to thank Gaynor Davies for her hard work and enthusiasm during the eight years she led on S4C's content in the Entertainment genre. It's been a pleasure to work with Gaynor, and I wish her all the best for the future when she leaves her post next year."