Aspiring film-makers in Wales are being urged to enter a competition to find the budding directors of tomorrow.
The media4schools awards, which launches at the Urdd Eisteddfod on Friday 8th June, celebrates the digital talents of individual, schools and communities across Wales.
Shortlisted students will have their films showcased at a high-profile award ceremony in Cineworld Cardiff, on Tuesday 13th November, in front of an audience of industry professionals.
The awards, sponsored by Sony UK Technology Centre, now include a new Welsh language category. Other partners include S4C, Real Radio, Cineworld, Avid, HP, Boomerang and The Picture Exchange. The PR sponsor is Cake Communications.
Both primary and secondary schools can enter films made by individuals or by groups of students, either at school or in their own time. Community groups are also invited to submit films to the community-related film category.
Categories include: Best Sports Film, Best Regeneration Film, Best Presenter, Best Animated Film, Best Careers Film, Best Film About your Region, Best Camera Work, Best Edited Film, Best Overall Film, Best Community Film, and a new Welsh language category.
media4schools is a vocational learning-based media training initiative working with schools across Wales to develop media and communication skills. The organisation seeks to help young people find their voice in society by making films about issues that are important to them.
Young people benefit by gaining practical and transferrable skills, helping students prepare for the workplace and gain valuable skills in the digital technology sector. Partnership opportunities are still available to businesses looking to support the awards.
Byron Lloyd, Managing Director of media4creative, which runs the media4school awards, said:
“With the role of digital media becoming more prominent in today’s society, it is crucial that young people are equipped with the necessary skills for their personal and career development.
“By entering the awards students will be able demonstrate their digital skills, which will, no doubt, help them with their future employment. The popularity of the awards continues to grow, with a higher number and standard of entries year on year. We are especially looking forward to receiving Welsh language entries for the first time ever thanks to the partnership with S4C. As well as acting as a platform for Welsh film-makers of the future, the awards ceremony this year will be a great experience for everyone involved.”
Garffild Lloyd Lewis, S4C Director of Communications and Partnerships, said:
“S4C has a strong commitment to media training and partnering with media4creative in their media4schools initiative further extends our involvement in equipping young people with media skills that will stand them in good stead in the future. We’re particularly pleased that our involvement has enabled the organisers to introduce a Welsh language category for a short film in the media4schools awards.”