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Bluey arrives at Cardiff Airport to celebrate Welsh-language launch of Blŵi on S4C

21 November 2025

TV icon Bluey arrived at Cardiff Airport today (Friday 21 November) to launch the Welsh-language version of the global smash series, Bluey, created by Joe Brumm and produced by Ludo Studio.

For the first time Bluey, called Blŵi in Welsh, will be dubbed by production company Tinopolis and shown on Welsh-language channel S4C from Tuesday 30 December, as part of its Cyw programming for young children. Episodes from Series 1 will air every Tuesday and Thursday - so Blŵi can be enjoyed during and beyond the festive season.

The series follows the loveable, inexhaustible, Blue Heeler dog, who lives with her Mum (Chilli), Dad (Bandit) and her little sister Bingo. Blŵi uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Blŵi was greeted at Cardiff Airport by year two pupils from nearby Ysgol Gymraeg Sant Baruc, in Barry, as well as Cyw’s presenters Griff and Dafydd.

Sioned Geraint, S4C’s Content Commissioner – Children and Learners, said:

“I’m delighted that Blŵi has arrived in Wales to a warm Welsh welcome. Hers is a long awaited arrival by our young viewers and the excitement that she’s finally here is something that as a commissioner I will treasure.”

Cecilia Persson, Managing Director, Kids & Family at BBC Studios adds: “We’re delighted that Bluey/ Blŵi has joined the S4C family. The show’s playful stories and heartfelt moments connect with families everywhere, and it’s wonderful that viewers in Wales can now enjoy Bluey in their own language.”

Jon Bridge, Cardiff Airport’s Chief Executive, also commented:

“We’re thrilled to welcome Blŵi to Cardiff Airport and to Wales. It’s a joy to help bring this beloved character to young viewers and families across the country.”

Following its debut in Australia in 2018, Bluey has gained millions of fans around the world and is now one of the most-watched animated TV series globally. The Emmy and BAFTA Award-winning phenomenon airs in over 140 countries and in 2024, the English-language Bluey was the most-watched series worldwide on Disney+ (based on views), the most-streamed show (Nielsen), and also the most-streamed show in the first half of 2025 in the US1. It also holds the No. 1 spot as the top kids' show on both CBeebies2 and Disney+ in the UK3.

-Ends-

Blŵi

Tuesday, 30 December, 07.30

On demand: on S4C, S4C Clic and BBC iPlayer
A Ludo Studio production for S4C, dubbed by Tinopolis

Notes to editors

Sources:

1: Nielsen. Bluey streaming claim based on total viewing that occurred from January 2025 through June 2025 (12/29/24 – 06/28/25) and ranked on total viewing minutes by Persons 2+. Data was sourced through Nielsen Streaming Content Ratings. Bluey streams on Disney+.

2: Techedge/AdvantEdge/BARB/National, All Devices, UK, Reach based on 3+ minutes of continuous viewing, Individuals 4+, All Day, 1st April – 30th June ‘25. CBeebies only

3: Techedge/AdvantEdge/BARB/National, TV Only, UK, Reach based on 3+ minutes of continuous viewing, Individuals 4+, All Day, 1st April – 30th June ‘25. Disney+ only. Rankings exclude films.

Bluey is created and written by Joe Brumm and produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

S4C is a public broadcaster and the only Welsh language television channel in the world. S4C distributes a wide range of programmes including drama, documentaries, news, music, entertainment, live sport and children programmes. Online content includes HANSH a unique platform with content aimed mainly at 16-34-year-olds. S4C Clic – S4C's player and on demand service provides exclusive content, catch up, archive material and box sets. All S4C content is also available on demand via BBC iPlayer. 

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. Ludostudio.com.au

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

BBC Studios Kids & Family is an integral part of the BBC Studios content powerhouse – a commercial subsidiary of the BBC Group which produces, invests and distributes content globally.

With specialist knowledge of what makes young audiences tick, BBC Studios Kids & Family identifies and nurtures great projects and turns them into global hits, seamlessly taking content from conception, development and production to investment, franchise management and distribution.

The division’s multi-genre portfolio includes some of the most exciting and successful franchises in the world with BAFTA and International Emmy winning craft and storytelling, including Bluey, Hey Duggee, Hey Duggee's Squirrel Club, the Deadly series’ with Steve Backshall, Andy’s Amazing Adventures and Supertato.

The division’s ever-growing slate also includes Crookhaven, The Primrose Railway Children, My Friend Maisy, Rafi the Wishing Wizard, Stan Can, Peter & The Wolf, and Pickle Storm, as well as established UK hits and iconic shows such as Blue Peter, The Dumping Ground, JoJo & Gran Gran, The Beaker Girls, Lagging and the ‘CBeebies Presents’ strand including Shakespeare at the Globe and annual Christmas panto.

Its productions air on channels and leading content platforms around the world including CBeebies, CBBC, Disney, ABC Australia, Tencent China, Nickelodeon and Netflix.