A website that discusses and rates television channel branding has praised S4C's Christmas campaign.
According to a number of contributors to the "TV Forum" discussion forum, S4C's Christmas campaign this year is among the best they've seen for years. There was a special praise as the participants understood that S4C had to compete with other channels but with a much smaller budget.
Owain Morgan-Jones, S4C's Image and Brand Leader paid tribute to Roughcollie animation company for the work:
"The work the Roughcollie team has done in packaging S4C's Christmas schedule this year is of the highest standard. The work is lovely, fun and, of course, festive.
"I am delighted that S4C and Roughcollie's work is valued by the contributors of this site which compares the presentation images of all types of channels around the world.
"We hope that the viewers also enjoy the tiny little characters that fit alongside S4C's programmes over the festive period."
The campaign will be shown on S4C until 31 December.