S4C launches three teen-focused YouTube channels

26 October 2020

In an exciting new development, S4C will launch three YouTube channels aimed at 11-13 year olds.

Nine young people have been chosen as Content Creators and will be producing and filming videos to upload to YouTube, with production support from Boom Cymru.

S4C is launching the three channels with new and exciting talent in response to the changes in content viewing patterns among younger audiences.

Rhodri ap Dyfrig, S4C's Online Content Commissioner, said:

"It's clear that S4C and Welsh language content needs to exist on different platforms, in different forms and for different niche interests in order to reach different audiences.

"One television channel isn't sufficient anymore, so to see three new channels of Welsh content for young people is an important development."

The three channels are POPT; discussing music, the latest trends and popular culture, Gemau Gamma; the gaming channel, and Label Deg; focusing on style, beauty, wellbeing and mindfulness.

"It's been very exciting to see these Content Creators starting to build their channels over the last few weeks, and I'm really looking forward to see their creativity thrive on Label Deg, Gemau Gamma and POPT as they build their following."

The channels will launch on YouTube on Monday, October 26.

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