November an unforgettable month for Wales and S4C

7 December 2022

- Home of Welsh football: Huge audience growth for S4C World Cup coverage

- Gogglebocs Cymru performing strongly and attracting younger audience

- Record-breaking month for S4C social media channels

November proved to be an unforgettable month for S4C with strong performances across viewing platforms and record-breaking social media figures.

With the Welsh national football team making their historic appearance at the World Cup, S4C's audience for the live matches was double that of Euro 2020, with viewers praising the quality of the coverage and presentation team.

To mark the team's historic achievement, S4C commissioned a slate of special programmes including Yma o Hyd, Tîm tu ôl i'r Tîm and Bois 58, which were all well received by viewers.

The new series of Gogglebocs Cymru also attracted a large audience, with over 210,000 enjoying the show across the United Kingdom.

Osian and Nayema, stars of Gogglebocs Cymru.

A significant percentage of the audience was aged between 22 and 45, with two-thirds watching on S4C's on demand platforms.

S4C's main social media accounts broke records in November as they recorded the highest number of viewing sessions in a month.

In addition, S4C's main accounts also recorded the highest number of viewing hours ever and the highest ever engagement figures.

And for the first time, S4C's TikTok accounts, (S4C, S4C Chwaraeon and Hansh) attracted over a million views in a month.

Coming in at the top for the most popular clips was a video of a quick question and answer session with Joe Allen on S4C Chwaraeon Facebook account, a video on S4C's TikTok of a red carpet chat with Rob McElhenney, and a clip of Gemma Collins singing Yma o Hyd on the Hansh TikTok.

Sian Doyle, S4C Chief Executive said: "November was extremely busy as we celebrated our 40th anniversary, proudly supported the Welsh football team in the Qatar World Cup, showcased our outstanding talent at the Cymru i'r Byd in New York, and launched the first series of Gogglebocs Cymru.

"S4C is the home of Welsh football and we turned the channel red to show our support for the Welsh team during the World Cup.

"It was a privilege to be part of the journey with the Wales football team and to work with our production partners to being coverage of the highest standard to our viewers.

"The response on social media was incredible, with more people than ever turning to us and enjoying our multi-platform content.

"It's incredibly encouraging to see our content resonating with our core audience and new audiences, across Wales and beyond."

Can’t find what you’re looking for?