S4C and TAC are pleased to invite you to ‘Imagining the Future’ - a new joint annual conference to set a direction for the production and creation of Welsh language content.  

Date: 5–6 November 2025 
Location: Park Plaza, Cardiff

Join us - together with producers, freelancers and creative workers from all over Wales - to discuss the future of the industry from a Welsh perspective.  

The conference follows the launch of S4C's five-year strategy, More than a TV Channel, and coincides with TAC's Annual General Meeting. With the support of the Welsh Government through Creative Wales, this is an opportunity to share ideas, inspire one other, and work together to make Wales thrive.  

We encourage companies to invite staff at all levels, from new talent to experienced leaders, to take part in the two days of networking, learning and looking towards the future of the industry in Wales.  

Book your place now

Schedule

Wednesday 5 November 

13:30 – 14:00 – Arrival and Registration  

14:00 – 15:00 – From Screen to Scrolling 
What can we learn from digital content creators? A social media panel discuss how they attract audiences, and share tips for Welsh-language social content. 

14:00 – 16:00 –  AI Workshop with Robin Moore 
Syndicate room 
A hands-on tour of the TV production chain, highlighting the many different ways AI can be used. When can AI be useful, and where does the technology still have its shortfalls?  

15:00 – 15:15 - Tea and Coffee 

15:15 – 16:00 – What does S4C do for me? 
Zahra Errami leads an honest chat with a panel of young people about the role of S4C in their lives - what works, what doesn't, and how the channel can continue to be relevant for the next generation.   

16:00 – 16:45 – Marcus Ryder: A Mirror to the Industry  
Based on the Looking Glass report, Marcus Ryder CEO of the Film + TV Charity will put the spotlight on wellbeing in the industry in Wales - and discuss the need to create an inclusive, healthy and sustainable working environment.  

18:00 – 21:00 – Raise a glass: Happy Birthday, S4C! 
An evening of chatting, networking and raising a glass with industry friends at the Kuku Club - all welcome. Kindly sponsored by Hugh James and Sunbelt Rentals. 

Thursday 6 November 

09:30 – 10:00 – Breakfast 

10:00 – 10:15 – Welcome from S4C's CEO 

10:20 – 11:50 – S4C Sector Meeting - Content 
S4C's Commissioning Team present their priorities, creative plans and opportunities to work together. 

10:20 – 11:20 – S4C Sector Meeting - Operational 
Syndicate room 
An opportunity to discuss operational aspects of working with S4C - looking at collaboration, processes and efficiency.  

11:20 – 11:50 – Welsh, Middle Class, White 
Syndicate room
How can we better reflect contemporary Wales? Join No Boundaries to discuss challenging stereotypes, tackling the barriers to diversity, and giving a voice to everyone.  

12:00 – 13:00 – Cewri’r Campau

Drawing on lessons from the playing fields, a conversation about leadership, transformation, and the values ​​that drive success from two who are determined to develop champions - inspiration for any team or organisation.

12:00 Welsh Women's Football Team Coach, Rhian Wilkinson, in conversation with S4C Chief Executive - Geraint Evans

12:30 Coach of the Welsh Men's Football Team, Craig Bellamy, in conversation with Ian Gwyn Hughes from the Welsh Football Association

12:30 – 13:30 – Lunch 

13:30 – 14:00 – Q+A with the Chief Content Officer 
Nest Jenkins chairs a conversation with Llion Iwan about his vision for the future of S4C commissions.  

14:00 – 14:45 – Rethinking Digital Content 
What does it mean to be a 'digital first' broadcaster? A lively discussion on content, platforms, and a digital mindset that puts the audience first.  

15:00 – 15:45 – Imagining the Future of the Sector  
In an ever-changing world, how can Welsh production companies innovate, adapt and thrive? A panel of industry leaders discussing resilience, business models, and change.  

15:00 – 15:45 – AI and the Creative Process 
Syndicate room 
How does AI affect creative ideas, editorial decisions and the way content is created and distributed? The panel discuss their experiences of using AI in content production.  

16:00 – 16:45 – Challenge and Opportunity: Creating Drama for S4C 
What are the challenges for production companies and writers when creating a drama series for S4C? How can we create dramas which resonate with audiences in Wales, and beyond?