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S4C Advertising

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Case Study

Client: Western Power Distribution


To encourage awareness of science and to engage with children in a way which makes it exciting and approachable.


WPD worked with S4C to sponsor a children's science series called Y Meicrosgôp Hud (The Magic Microscope).

In addition to the on-air sponsorship of the series, WPD produced a series of accompanying worksheets for children to do simple experiments - which complemented the programme content. These worksheets were available for schools in an information pack and could also be downloaded from the S4C Planed Plant website. A 'wacky' theatre style roadshow presentation visited schools across Wales with children able to get involved with the actors and to try their hand at different activities.


Sponsorship of Y Meicrosgôp Hud enabled us to reach our goal of raising awareness among thousands of Welsh children very quickly and demonstrate that science can be fun.


Sarah Bullock, WPD's Corporate Communications Manager, said, "We are always keen to support initiatives which help encourage awareness of science and to open the subject up to children of all ages and abilities. Meicrosgôp Hud enabled us to reach a wide audience of children across Wales on a number of media platforms - the combination of which worked excellently."

© 2012 S4C
O Gymru / Made in Wales